3 Benefits of Social Media Marketing
3 Benefits ofSocial Media Marketing - Delving into social media as part of your business
marketing strategy gives you access to a whole new network of potential
customers. What was once touted as the "next big thing" is now an
integral part of daily business for many companies.
Here are just
a few of the ways that your business can benefit from social media marketing.
1) Brand
Visibility
A recognizable brand is a powerful thing, as is the
reputation that goes with it. The viral nature of social media has the
potential to make or break your brand image. However, it also puts you in
control of how to present that image to your customers. Focus on being helpful,
consistent, reliable and relevant. Not only will this establish your brand as
trustworthy; it will also keep your business visible in news feeds on a regular
basis and remind customers of why they prefer you over the competition.
2) Improved
Website Traffic
Sharing content through social media channels is a
great way to drive traffic to your website. Interesting, high-quality blog
posts related to your industry spark interest within your customer base. The
more pertinent the information, the more likely people will want to read more.
Use media such as pictures or videos to promote your content when appropriate,
as these have been shown to improve customer interaction and increase
click-through rates.
Getting customers to your site is only part of the
equation; you need to give them something to do once they arrive. Be sure to
include a clear call to action that visitors will see when they click through.
This might be a signup box for your mailing list, an advertisement for your
latest sales or an announcement for a contest you're currently holding.
3)
Community and Communication
Communication between businesses and customers is a
big part of social media marketing. Being in direct contact with both existing
and potential customers gives you insight into their purchasing behaviors,
opinions and personal preferences. It also gives you a chance to resolve any
problems in real time, thereby cementing your company's reliable image.
Social media is a powerful tool for businesses of all
sizes. When you take the time to market your business via social channels,
you'll begin to see payoffs in the form of more website visitors, increased
sales and improved online reputation. Make the most of this powerful marketing
tool and watch your business grow.
